Diamond Education

The most important elements when researching diamonds include the 4 C's:

  1. Cut

  2. Color

  3. Clarity

  4. Carat Weight

When buying a diamond, all 4 components make up the cost of the stone. But what jewelers don't tell you is which part matters most, and in the end, that's your opinion! After all, you are going to be wearing the piece the rest of your life, so it’s important to choose wisely. Read on to get a basic understanding of what makes up a diamond and what to look for when purchasing one. 

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Learn more about the 4 C’s by exploring the links below:


Setting a budget should be the first step you take when buying an engagement ring or jewelry. By setting a budget, it helps the jeweler eliminate some options. The diamond is 90% of your cost; therefore this is the main focus. The ring itself is usually the easy part -once you have a design selected, some jewelry stores may have the ring in store or they can make it. With today’s technology, designing a ring is a simple task for the right jeweler.

Protect your diamond purchase

After purchasing your engagement ring or jewelry we always recommend getting an appraisal from the store and getting the piece insured.

Learn How To Choose A Diamond: